Empowering Purpose-Driven Organisations

Impact Squared provides tools, resources, and support to grow and manage your charity or social enterprise

Our free and highly affordable solutions for charities and social enterprises help you to define strategy, generate income, and improve operations.

Low Bono Consulting

Expert support for your organisation, 40% cheaper than typical charity consultants. We call this 'Low Bono' Consulting.

Free Resources

Hand-crafted tools and templates, drawing on a combined 35+ years supporting for purpose and for profit organisations.

Unmatched Experience

Impact Squared is a partnership between two social entrepreneurs with decades of experience building and growing purpose-driven businesses.

Their unique blend of commercial and charity-sector expertise comes from having supported both global companies and mission-led organisations.

Our advisors have worked with…

Impact Squared Advisors

Having built and exited our own businesses, our motivation now is in supporting for-purpose organisations.

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  • John has worked with over 20 charities and social enterprises, helping them create and implement strategies and grow their impact. He founded White Space Strategy, and sold the company after it was recognised as one of the UK's leading strategy consultancies by the Financial Times for 3 years running.

    He created and ran White Space's pro-bono practice, supporting senior management at a broad range of major charities, including Shelter, British Heart Foundation and the National Autistic Society, and many inspirational smaller charities to create impact at a more local level.

  • Paul built one of the UK’s leading language service providers to charities and NGOs, supporting global organisations including Oxfam, Wellcome, The King’s Trust International, and many others. Under his vision and leadership, the company became the localisation partner of choice for global mission-driven organisations—culminating in its successful acquisition in 2023.

    Now working as a consultant and advisor, Paul specialises in problem solving, operations, finance, and growth. He is also part of HM Coastguard’s volunteer Search & Rescue Team.

Free Resources

Hand-crafted resources available to you at zero cost. Self manage, with support available if needed.

Strategy Builder Pack

Everything you need to set goals and create a plan that maximises impact, efficiency and commercial performance.

Pack includes:

  • Strategic plan creation guide

  • capability assessment tool

  • workshop template

  • strategy output examples.


Essential AI Tools for Charities

Artificial Intelligence is no longer just a buzzword—it’s a powerful, accessible set of tools that can help charities to work smarter.


We’ve compiled a list of the best and most relevant AI tools to help your organisation, big or small!


Value Proposition Builder

In Development

Optimise Your Operations

Coming Soon

Optimise Your Commercial Offering

Coming Soon

Need additional support or guidance? Check out our charity consulting services

Daniel Smith

“You understood our challenges, offered practical solutions, and made everything feel achievable”

Consulting Services

Human support right when you need it.

Sounding Board

Strategy

Operations

Finance

Planning

Problem Solving

Our unique position enables us to offer our services at £300 per day — 40% cheaper than the industry average — along with flexible terms and no contract.

Smarter Support for Charities & Social Enterprises